For B2B CEOs when the playbook stops working
Scope, pricing, outcomes. All of it on the table before you commit.
Foundation
4 weeks · Fixed fee
Four weeks. Fixed fee. Six deliverables that tell you what you need to know before the next move.
The outcome
You know exactly what's broken and have an executable roadmap to fix it.
Best for
What you get
Build
12 weeks · Fixed fee
Twelve weeks. Fixed fee. A strategic roadmap built with your team, ready for execution.
The outcome
A marketing engine rebuilt and running. Your team can operate it without daily oversight.
Best for
What you get
Lead
6–12 months · Retainer
Six to twelve months. Full fractional leadership, no ramp-up, complete accountability.
The outcome
A permanent marketing leader hired into a functioning system. The company no longer needs fractional support.
Best for
What you get
Structure
We price for transformation, not time. A diagnostic that prevents a $500K bad hire is worth the fee regardless of whether it takes 40 hours or 15.
Hourly billing misaligns incentives—rewarding complexity over clarity and slow progress over speed. We have every reason to move fast and no financial reason to drag it out.
Fixed fees mean you know the cost before you commit. No scope creep. No surprise invoices. Clear outcomes at a price you approved on day one.
At a glance
Foundation BrandGen Diagnostic | Build Catalyst Engagement | Lead Interim CMO | |
|---|---|---|---|
Duration | 4 weeks | 12 weeks | 6–12 months |
Format | Fixed fee | Fixed fee | Monthly retainer |
What changes | Your understanding of the problem | Your marketing system | Your marketing leadership |
Outcome | Executable roadmap | Running marketing engine | Permanent leader hired |
Best entry point | Unsure what's broken | Clear direction, team ready | Leadership gap or transition |
Progression
Start wherever you are. Move forward when you're ready. Most companies find their entry point on the first call.
Week One
Diagnostic reveals what you need to know before the next move.
Week Five
Catalyst builds the strategic roadmap while your team learns it.
Month Four
Marketing is running. The board sees it working.
Month Seven
Fractional leadership scales with your growth.
Month Thirteen
Full accountability for marketing performance and results.
Model
Most marketing engagements end when the invoice stops. Ours ends when you no longer need us.
Traditional Marketing
Ownership
Rented agency hours
Cost Model
Infinite monthly retainers
Transparency
Black box reporting
Longevity
Results vanish when you stop paying
The Droidel System
Ownership
A fully owned, in-house system.
Cost Model
One-time build at your inflection point.
Transparency
Open-source code and full strategy transparency.
Longevity
The system remains an asset in your business forever.
Questions
Direct answers about fit, scope, and how we work.
Most companies start with the Diagnostic. If you already know the problem and have a team ready to execute, the Catalyst is the right entry point. If you're in a leadership transition and need someone running the function now, the Interim CMO is where we begin.
No. Inflection point work requires a full diagnosis before execution. Ten hours a month won't get you there. If you're not ready for a scoped engagement, the timing may not be right.
You might. But most companies hire a full-time CMO, spend six months onboarding them, and realize they hired for the wrong version of the problem. The Diagnostic gives you the brief to hire the right person.
Every engagement has defined success criteria set at kickoff. For the Diagnostic: a clear root cause and an executable roadmap. For the Catalyst: a running system your team can operate. For the Interim: a permanent leader hired into a functioning marketing org.
Trust-intensive B2B: fintech, compliance, AI/ML, HR tech, healthcare tech, staffing technology. The industry changes. The inflection point dynamics don't.
New leadership or funding rounds start with the Diagnostic. Scaling teams move to Catalyst. PE-backed or pre-exit companies need an Interim CMO. We'll tell you which one during discovery.
Yes. Most clients start with the Diagnostic, then move to Catalyst when they're ready to build. Some jump straight to an Interim CMO if they need immediate leadership. The progression is flexible.
You own the work and the results. We hand off everything—strategy, playbooks, team training. Some clients hire internally. Others extend interim CMO support. We'll recommend what makes sense for your situation.
Start with a twenty-minute discovery call. We'll ask about your situation, your timeline, and your goals. Then we will discuss the engagement options, what makes sense, and why.
Twenty minutes. No pitch. Just clarity on what comes next.
Schedule Your Discovery Call Today